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Welcome to Tafaro & Associates

Tafaro & Associates focuses exclusively on helping emerging and mid-sized technology and service related companies remove the Sales and Marketing obstacles that prevent the organization from meeting growth and profit objectives. Our clients typically fall into one of the following two categories:
  1. Trouble mode: They need to improve sales performance or marketing effectiveness in order to remain a viable entity and/or meet sales objectives
  2. Growth mode: They are launching new products or are expanding into new markets and lack the internal resources or bandwidth to accomplish this effectively

We deliver results for our clients because we help them transition to a “selling organization” where finding and keeping customers becomes a focused business priority of the entire company. Our clients can clearly articulate their growth and profit objectives. They have a thorough understanding of their customers and markets, a clear line of sight into competitive differentiation, and a well defined operational plan designed to meet their sales growth objectives.